Lindner Media Productions Partners With Topwtr Collective

July 11, 2025

Lindner Media Partners with Topwtr Collective

Lindner Media Productions Ushers in a New Era of Digital Fishing Media with Strategic Marketing Partnership
Iconic fishing media brand embraces real-time analytics, targeted campaigns, and digital innovation through alliance with Topwtr Collective

BAXTER, Minn. — July 11, 2025
Lindner Media Productions, the legendary outdoor media company behind Angling Edge, Angling Buzz, and other celebrated fishing programs, has announced a strategic partnership with Topwtr Collective to modernize and expand its digital marketing capabilities. This move brings cutting-edge tools and strategy to the storied brand, enabling Lindner Media to better serve industry partners and reach anglers in powerful new ways.

For over 50 years, Lindner Media has set the gold standard in educational fishing content. Now, in partnership with Topwtr Collective—a firm specializing in data-driven marketing for the outdoors—Lindner Media is investing in the infrastructure needed to extend that influence in today’s fast-moving digital landscape.

Topwtr Collective provides advanced digital support services, including real-time performance dashboards, media campaign execution, website optimization, and digital sales development. This structure will enhance the reach and effectiveness of content distribution.

“We’ve always believed in making content that educates, entertains, and moves the needle for our customers,” said James Lindner, President of Lindner Media Productions. “This collaboration gives us the digital horsepower to demonstrate and amplify that value. It allows us to focus on creating trusted fishing content while knowing we have the right people and tools in place to connect with modern audiences and deliver results for our partners.”

Topwtr’s proprietary dashboards and analytics engine enable partner brands to monitor KPIs—like video views, engagement, and sell-through—in real time, ensuring maximum return from every campaign. Lindner’s daily content will continue to be produced in their Baxter, MN studio and on the water, then delivered with precision across digital platforms.

“When you blend the Lindner’s unmatched credibility with our results-based marketing engine, you get a flywheel that drives traffic, transactions, and loyalty in real time,” says Pete Przepiora, Co-Founder of Topwtr Collective. “This partnership is about turning legendary storytelling into repeatable, scalable revenue for every brand we work with.”

Key Initiatives in the Partnership

Digital Sales Accelerator-Custom advertising packages to help convert content into revenue for partner brands.
Website & Content Optimization-Improved user experience and organic discoverability across Lindner’s digital platforms.
Real-Time Analytics Dashboards-Client-facing performance insights, with live metrics on growth, reach, and ROI.
Targeted Media Campaigns-Always-on audience segmentation and paid/organic amplification aligned to each advertiser’s goals.

About Lindner Media Productions
Founded by Hall-of-Fame anglers Al and Ron Lindner, Lindner Media has spent over five decades creating class-leading television, video, and educational content for freshwater anglers. Their flagship brands include Angling Edge, Angling Buzz, and Lund’s The Ultimate Fishing Experience.

About Topwtr Collective
Topwtr Collective is a data-driven digital-marketing firm dedicated to the fishing and outdoor industries. Co-founded by Brad Novak and Pete Przepiora, the company delivers end-to-end campaign strategy, real-time analytics, and content-commerce integration that help brands grow audience, revenue, and market share.

Media Contacts
Pete Przepiora – pete@topwtrcollective.com
James Lindner – james@lindnermedia.com